Job Title: Marketing Manager – Solar Industry
Location: Irvine, CA
Department: Marketing
Reports To: Executive Vice President (EVP/ US Head)
Job Type: Full-Time
About Us: Imperial Star, an $1 billion USD revenue-generating company, operates across four offices and facilities globally across California, Texas, Laos, and Indonesia and employs approximately 1,500 people. The company, or ISS, manufactures PV solar modules for use in residential, commercial & industrial (C&I), and utility-scale solar projects worldwide. With over a decade of unparalleled manufacturing excellence and boasting an impressive ~5GW annual production capacity, our commitment to innovation and sustainability has fueled our remarkable success. Our team culture believes in fostering a collaborative and inclusive environment where everyone can thrive, grow, and contribute their best. We are a bottom-up organization, our company’s goal is to provide extraordinary product quality and customer service.
Role Description: We are seeking a dedicated individual based in Irvine, CA to join our team as a full-time Marketing Manager. The ideal candidate will play a pivotal role in driving our brand’s growth and visibility in the US market through effective marketing strategies. The Marketing Manager will be responsible for developing and executing innovative marketing and branding strategies tailored to our target audiences, from concept to execution. This role requires ensuring alignment with business goals, and refining ongoing strategies for optimal results. As a team leader, the candidate will oversee a team of 2 to 4 personnel (including interns) and report directly to the Executive Vice President (EVP) and US Head.
<Key Responsibilities>
● Campaign/Brand Management:
o Plan, execute, and monitor marketing campaigns from concept to execution across a myriad of platforms including but not limited to digital, social media, email, print, company website, newsletter and events among others, to drive brand awareness.
o Track and Analyze campaign performance to ensure ROI targets are met, and adjusting strategies accordingly to achieve goals and maximize PR exposure.
o Ensure brand consistency across various platform and materials
● Event/Exhibition Management:
○ Develop and execute detailed plans for the exhibition, including layout, design, scheduling, and logistics and collaborate with the team, vendors, event organizers to ensure all components are prepared and setup in a timely manner.
○ Design and produce marketing materials, such as but is not limited to brochures, presentations, and promotion items to support campaigns and sales effort.
○ Perform due diligence on the best sponsorship opportunities to secure to build valuable partnerships and to enhance marketing initiatives.
● Market Research:
o Conduct market research to identify opportunities and challenges within the solar industry – assessing consumer needs, growth markets, competitor activities and industry trends to develop aligned marketing strategies.
o Conduct research on trending topics within the solar industry for newsletter and collaborate with team members to communicate updates and insights to market players.
● Collaboration & Partnership Development:
o Collaborate with all departments (particularly sales) to align marketing strategies with company goals.
o Develop and nurture partnerships with key industry players, influencers, and stakeholders.
o Assisting in all aspects of solar industry US sales initiatives that translate to actual sales.
* Perform all other duties as assigned due to changing needs of the sales team or the company.
<Requirements>
● Bachelor’s degree in Business, Marketing, Communications, or related field. Master degree or higher is a plus but not required.
● Minimum of 4 years in a marketing role, preferably in the solar industry, with a proven track record of successful marketing strategies.
● Proficiency in marketing/visual editing/team management software tools (e.g. SEO tools, social media platforms, email marketing software, WIX, Asana, Zoho, Canva, video editing software).
● Strong leadership and project management skills.
● Ability to analyze data, identify trends, and leverage data to make data-driven decisions.
● Experience with budget management and performance reporting.
● Deep understanding in terms of marketing to the US market and navigating its nuances.
● Hybrid, but available to work on-site at the Irvine, CA office at least 3 days per week.
<Skills>
● Detail-oriented with strong organizational skills
● Strong analytical and problem-solving skills
● Excellent written and verbal communication skills
● Strong leadership and project management skills
● A courteous and client-centric approach to your work
● Ability to embrace change and think conceptually
● A proactive attitude and the ability to take initiative
● Able to handle multiple projects and simultaneously work under tight deadlines
● Proficient in software - CRM, Microsoft and Google Suite
<Benefits>
● 17 days of accrued Paid Time Off (PTO) annually
● Comprehensive Health Insurance Coverage – including dental and vision
● Up to 3% 401k matching
● Free access to Recreation Center with ping pong tables and foosball
● Free access to Fitness Center
● Paid parking for parking structure
● Leisure Travel Discounts for Car Rental/Hotels/Flight
● Access to LifeMart discounted shopping portal through ADP
